nòva24 – Frontiere
The augmented reality newspaper
nòva 24 – Frontiere is the section of Il Sole 24 ORE which describes the innovation in research, in technology and in creativity.
In this regard this section is far ahead, not only because of the analysis methods applied but also for the way the contents are proposed to the readers: indeed in the usual way through the paper but also through the “augmented reality” (passing the traditional limits of both reading and information).
By downloading NovaAJ free of charge from Apple Store or from Google Play, readers will effectively find more information. How?
When focusing the pages of nòva24 – Frontiere with the smartphone, other items will be displayed such as photos, videos, infographics and documents on the wide world of innovation.
It is an “augmented journal” that launches the habitual relation between the reader and the newspaper into a a new dimension. Not only in-depth analyses on the paper but also many new articles to read only on smartphone, increasing the quality and the quantity of the contents of the product.
This weekly section presents itself as the ideal context for the planning of b2b and b2c technological products, for companies of the energy sector and for the world of green economy.
The ideal communication medium for those who wish to spread their own brand into an environment of innovation and modernity.
Editor in-chief ad interim: Guido Gentili
Frequency: weekly (Sunday)