Soleprima

Il Sole 24 ORE

Il Sole 24 ORE, is the most popular and best-selling newspaper of 24 ORE Group: the business daily with the highest circulation in Europe, leader in business, financial and regulatory information and key driver of the high brand profile of the Group’s operations as a whole.

The 24 ORE Group is a multimedia publishing organization specialized in business, financial, professional and cultural information and it is owned by Confindustria, the main organization representing Italian manufacturing and services companies founded in 1910.

The target range of Il Sole 24 ORE has always been represented by a readership with high socio-economic profile and high-income in comparison to the other newspapers readerships.

Il Sole 24 ORE: four newspapers in one… Current news, business, finance and professionals.

Above all the first section of the newspaper. It is the journal of the current news, with detailed analyses, political comments, the economic situation, the international themes and the Italian politics.

In the middle of this first section, “Imprese e Territori” is a pull-out section in a close connection with the current news. It is “the newspaper of the real economy” devoted to the companies activities, to the manufacturing sectors, to the employment and to the challenge of global competition.

The “third newspaper” is represented by the traditional section “Finanza e Mercati” with the information about listed companies, Italian and international stock markets, bonds, foreign currencies and raw materials.

The fourth pillar of this system is ” the journal for professionals”. From Tuesday to Friday, the section “Norme e Tributi” is a separate section of the newspaper.

Consisting of 8 pages it underlines its purpose of acting as an operative tool with detailed technical analyses. Thus more space is given to the regulatory information that includes tax laws, accountancy, employment, justice, condominium, territory, public administration and local governments.

An additional special section for every day of the week fulfils the information demand of the various kind of readers:

*“L’Esperto Risponde” is the Monday appointment to clarify the readers uncertainties about tax laws, legal and administrative matters.
*“Rapporti24″ the Tuesday reports that examine in details themes related to companies and to specific territories.
*“Casa24″ the Thursday section for professionals of the real estate market, as well as for all other activities related to the house.
*“Moda24″ every Friday a picture on the fashion industry and on the cosmetics.
*“Plus24″ every Saturday the indispensable tool to understand the financial markets and the trend of listed companies.
*“Domenica” and “Nòva24-Frontiere” is the Sunday appointment with culture, innovation and technology.
 
The newspaper offers, through its pages, several planning possibilities, such as the premium positions in the first section, the standard advertising with high impact formats which are particularly suitable for the launch of new products and advertorials which are tailormade projects.
 
Il Sole 24 ORE is the ideal planning context for the b2b and professional world, for those companies expecting from this medium the confirmation of the authoritativeness and prestige of their own brand.
 
It connects with the socio-cultural elite of the nation and it is also the communication medium for consumer products and the institutional communication to an advanced audience.
 

Publisher: Il Sole 24 ORE S.p.A.
Editor-in-chief: Guido Gentili
Frequency: daily
Website: http://www.ilsole24ore.com/

circulation and readership

Total circulation (paper + digital):
167.825 net of multiple digital copies
227.825 valued digital multiple copies included

Digital copies circulation:
87.299 net of multiple digital copies
147.299 valued digital multiple copies included

Source: ADS July 2017

Readership: 802.000 readers (source: Audipress 2017.I - paper and/or replication).

Gender Male 68% Female 32%
Qualification Degree 39%
High School 46%
Socio demographic profile Entrepreneurs, executives, professionals 30%
Geopraphic area North West 33%
North East 20%
Centre 22%
South and Islands 24%

 

Premium formats

primainterasinistra46
first full page 128 modules mm 502h x 360w standard rate + 30%

Formats

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front page positions

manchette:
3 modules (each)
mm 35wx60h

window:
18 modules
mm 184h x 133w
down on the right

High impact formats

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deck chair

total space occupied 112 modules

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bridge

total space occupied 116 modules

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cradle

total space occupied 99 modules

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U format

total space occupied 140 modules