Never so rich
The October issue of How to Spend It comes out at the newsstands with the most number of pages: 132 pages of luxury and lifestyle.
This month the magazine looks at the world and especially the art and design all-around.
The cover story is about design, focusing on the new “paintings to walk on”: we are talking about carpets. Linear or baroque, geometric or floral: these are the two trends of carpets that are considered the first performing art of the history. Carpets to be touched, to be transformed, to be used.
The magazine gathers in 132 pages stories, shopping tips, trends, inspirations. The extra pages are the result of the readers appreciation for the richness of themes and the high “Visual Impact” of the magazine.
The large format, the images / photos and the full-page advertisement, which in fact are “texts” and basic part of the visual identity of the magazine and as such are experienced positively, read, followed with great interest, very appreciated, since they are considered a “source of information” almost as a service.
This is the reason why How To Spend It is the protagonist in the suites and lounges of five-stars hotels, the luxury spa, and the most exclusive clubs of Italy: from the Gritti Palace in Venice to the Hotel Savoy in Florence, from the sailing club of Naples to the Promenade di Porto Cervo, from the Hotel Cristal Palace Madonna di Campiglio to Terme di Saturnia Spa and Golf Club.
Special distributions are also set up in the luxury lounge at Fiumicino airports, Linate and Malpensa airports and on board of the first class of the most important international airlines.