Audience: 40% penetration
IC Audience: 443
Annual household income: 135.990

Over 30-year-old, graduates, with high income. They enjoy life, going out with friends. Wealth is the most important aspect and money is the measure of success. Career women who constantly read the financial pages of the daily newspaper. They do not hesitate to spend money and don’t mind to spend even more for the product matching with the image they want to show.