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New Freedom

Audience: 27% penetration
IC Audience: 302
Annual household income: 141.000

Over 55-year-old and finally free from family obligations. They are living a second youth of their life devoting more time to themselves. They also like to be kept up-to-date with what happens in the sectors of their interest.

They feel capable in terms of financial matters and are constantly informed about the market trends. They take good care of their appearance; they do their best to keep in good shape and are interested in the cosmetic novelties, buying only high-quality products regardless of the price.