Audience: 18% penetration
IC Audience: 203
Annual household income: 162.000
They belong to the upper middle class. They love travelling and enjoy life. They have a busy social life, going to trendy places with friends. They take good care of themselves as they want to maintain a youthful appearance.
That is the reason why they want to keep up with the latest fashion trends. The brand enriches the person’s image. They pay particular attention to the food, to the health and personal care. They also attend high-quality cultural events.
They are also quite dynamic in terms of finance and eager to invest their money in a profitable way. They follow with interest the advertising about financial services.