Audience: 16% penetration
IC Audience: 185
Annual household income: 135.950

The future ruling class, a group of ambitious youngsters between the ages of 20 and 35 who like enjoying life without worrying about the future. Either graduates or still students, they are very busy with travelling and with any kind of cultural event.

They keep up with fashion trends and spend very much on clothing, buying only branded cloths. Their home is equipped with the latest technological products and they do influence their family in purchase decisions.