3Bmeteo closes 2016 to + 30%
Brilliant results at year-end for the site in the WebSystem24 portfolio.
One of the strengths of 3bmeteo, is the high rate of brand loyalty. Over the last 18 months, in fact, the site has not only seen the increasing audience volumes, but also the frequency of access and time spent, and at aggregate level is single user.
The quality and reliability of 3bmeteo forecasts are rewarded by users, whose loyalty allows him to boast, even with the release of the data TDA December 2016, a growing trend for both day page views per unique users per day respectively, over 2 million (+ 99% vs dic2016 dic2015) and over 600 thousand (+ 80% vs dic2016 dic2015) – source: Audiweb Database (given an average day). 3bmeteo reaches both women (52%) and men (48%) and embraces the different age groups with a major focus on target 25-44 – Source: Audiweb View -December 2016
Today the application of 3bmeteo, available for Android (55%), IOS (40%) and Windows Phone (5%), can boast over 2 million active devices per month.
3BMeteo was founded in 1999 by the passion for meteorology of three boys age twenty-five, Massimo Bettinelli, Sergio and Lorenzo Brivio Badellino. A game that within a short time turns into a real job: Users rise rapidly and enlarges 3bmeteo hand in hand.
The turning point is 2003, when the partners decided to devote himself exclusively to their children. Today 3bmeteo, where ‘3b’ stands for the initials of the surnames of its three founders, is a company made up of 25 people, fifteen of which are concerned with meteorology, while the rest of the resources is made up of developers, media relations, graphics and commercial agents.